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Event Speakers
Lauren Williamson, Web Marketing Account Manager, Unidev and The Net Impact
Lauren received a Bachelor of Science degree from the
University of Missouri and a Master of Science degree from the University of
Wisconsin – Stevens Point. Her roles as a Web Marketing Account Manager at The
Net Impact include creating online marking strategies, SEO strategies, pay per
click management, analytics tracking, and developing social media campaigns for
clients in a variety of industries. Lauren specializes in PPC strategies (both
search and display) on Google, Yahoo, and Bing for a variety of clients across
many different industries including retail, legal, technology, and travel. She
is a Google AdWords Certified Individual, Microsoft adCenter Accredited
Professional, and a Google Analytics Certified Individual.
Liz Maritz, Marketing Communications Manager, Unidev and The Net Impact
Liz is a graduate of the Missouri School of Journalism at The University of Missouri. With over 7 years experience in retail, sales, copywriting, graphic design, interactive strategy and account management, Liz currently leads branding, corporate marketing and public relations efforts for Unidev and their interactive marketing division, The Net Impact. Follow Liz on Twitter @Mizzliz.
Web Analytics Resolutions in 2012
Looking to get the most out of your web analytics data in the new year? Want to master the latest analytics tools or simply go back to the basics? Well look no further than TNI's February TXCHANGE event: Web Analytics Resolutions in 2012!
Hear from our in-house analytics experts Lauren Williamson and Liz Maritz as they share their in-depth knowledge and insights. More than just a simple "how to" demonstration, this program will provide strategic advice on which numbers matter most to your website and to your business.
Read our recap of this TXCHANGE Event
Watch the full video of Lauren and Liz's presentation below or take a look at their presentation slides to the right.