Pay Per Click Case Study: Bausch + Lomb Storz Opthalmic Instruments 

An example of our highly targeted pay per click services

Client: Bausch + Lomb Storz Ophthalmic Instruments

Website: http://www.storzeye.com/

Project Type: Pay Per Click Campaign Design and Management

Challenge: Bausch + Lomb Storz Ophthalmic Instruments approached The Net Impact to create and manage their pay per click campaigns in order to attract new visitors and drive additional targeted traffic to the Storzeye and Bausch Instruments websites.

Solution: The Net Impact designed two separate campaigns to drive traffic to each of the sites.  Once created, each initial campaign ran for 30 days.  During the baseline run, The Net Impact monitored each campaign closely and adjusted keyword bids gradually based on ad position and competition. Throughout the campaign The Net Impact adjusted ad copy, paused low performing keywords, and added new keywords based on extensive analytics research.

The baseline PPC campaigns allowed The Net Impact to determine the best performing ads and keywords to help design future campaigns.  Today The Net Impact continues to manage Bausch + Lomb’s pay per click campaigns and optimize based conversions, ad position, keyword success and trends in order to increase online sales and drive more targeted website traffic.

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