Could your business blog design use a facelift?
Today blogging is beyond mainstream, it has saturated the web. For companies to make the most of their blogging efforts, usability and design must capture the attention of readers and provide page elements that will encourage them to continue using and visiting the blog.
How your blog looks is just as important as how it reads. Even if your blog content is top-notch, boring blog designs will discourage visitors from reading and will leave them quickly clicking away to your competitor’s blogs. A custom designed blog increases brand equity, and exploits the power of one of your most important online marketing and public relations tools.
Blogs offer an excellent networking tool for prospects, vendors, customers and media to read, link and even add their own two cents in the comment section. An eye-catching blog design that compliments content and showcases company expertise will give visitors a reason to come back and visit, share blog posts with others and leave blog readers and visitors wanting to learn more.