Website Conversion Services
Increase Conversions, Increase Sales
Your website is receiving a significant amount of traffic; however, you are not seeing your visitors turn into leads or customers. Sound familiar? Regardless if your website is an e-commerce store or a company information site, your website has goals. A goal, also known as a conversion, is any action that builds the relationship with your visitors. These actions include submitting a form, making a purchase, or clicking to call. No matter what your website's purpose is, the goal is to have your visitors perform an action on your website that will result in increased revenue.
Invite.Connect.Engage® is a strategy developed internally by The Net Impact to increase website converstion. Where Traffic.Based.Design leaves off, Invite.Connect.Engage takes over. Invite.Connect.Engage takes traffic through your website and leads visitors to conversion. We Invite targeted visitors with appealing meta tags, purposeful images and focused advertisements, Connect with target groups through relevant information, and Engage with these visitors through calls to action. All of the information regarding visitor activity on your website, is then transparently available for study and review through Google Analytics.
Having a well built website is not enough to accomplish your goals. A website's objective is to get your product, service, or information out in front of the maximum number of qualified audience members. Companies utilize several marketing mediums to drive traffic to their website, both paid and unpaid. Yet, regardless of the cost per visitor, no traffic generating medium is free. Whether you are investing time or money, you are making an investment in your website's success because you are expecting a return on your investment in the form of conversion. You may have a great website with the greatest technology the web has to offer, but if your visitors do not buy as a result of a visit, your investment becomes a waste. The Net Impact offers customizable conversion optimization solutions to assist you in converting your website traffic into revenue.
Conversion Optimization Solutions
Website Analytics
In order to accurately track conversions that occur on your website, you need to ensure you have proper analytics in place. Being able to track website conversion lets you know the proportion of visitors that convert on your website, enabling you to quickly define the performance of your website and understand if additional steps need to be taken. Implementing an analytics program before you execute your new conversion optimization strategy will allow you create conversion benchmarks and improve your ability to track your overall Return On Investment and goal conversion rate. Our team will work with you to define website goals and setup a conversion tracking system within your analytics account. Website Analytics Services
A/B And Multivariate Testing
Successful conversion optimization starts with strategic, results driven testing. Developing a successful testing strategy is essential for identifying necessary changes that will have a large impact on your website's performance. Simply testing everything on your website does not guarantee results. You need a testing strategy that you can continuously build upon and receive measureable results. The Net Impact understands that each website's constituency is different and that there is no "fool-proof" way to increase conversion. We work with each client to create a testing strategy to identify problem areas, determine priority changes, and generate measureable results. Online testing is an ongoing process, but when managed properly it will help you realize a greater Return On Investment. Website Testing Services
Strategic Planning
A well thought out strategy is critical in developing an effective marketing plan designed to increase conversions for your business. The initial planning process is essential in identifying your objectives, the best marketing opportunities for your business, your target audience, and the competition. The Net Impact works with you to determine the best way to make the internet work for you and designs an effective internet marketing strategy with your business in mind. Once your custom plan is developed, we will work with you to implement that plan, and continually monitor its success and provide ongoing research and recommendations to maximize conversions. Strategic Planning Services
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