Effective Marketing Campaigns for Your Customer's Inbox
Email marketing campaigns are an effective way to use the Internet to communicate information about your business including promotions, company offerings, product updates and more. A well-targeted email campaign forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online advertising tactic is as personal, measurable or cost-effective as business email marketing. Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase to maintain contact and turn one-time customers into repeat customers.
Email Marketing Services
- Opt-in Email Marketing
- Email Newsletters
- Database Email Marketing
Opt-in Email Marketing
If you are looking for an effective way to market your products or services online, bulk email marketing is the most cost effective method of reaching your current and potential customers. Permission-based email programs, also known as opt-in email marketing, simply means that the recipient clearly and specifically grants permission for email marketing messages. Because we recognize that every company has unique email marketing needs, The Net Impact helps you harness the power of permission-based email to target your exact customer.
Email newsletters communicate your message to your core audience. Newsletters are a great way to maintain contact with your customers and keep them up to date on your products and services. Publishing a regular newsletter helps establish your company as an authority and leader in its field, improves name recognition and sets your company apart from the competition in the minds of readers.
Database Email Marketing
The Net Impact utilizes database email marketing in order to create personalized and segmented business-to-customer correspondence. Personalized email marketing allows businesses to create a personalized relationship with the customer, thereby increasing the chance of a response.
- Personalized emails and targeted content
- Email message segmentation based on demographics, common membership or behaviors
- Customized graphics and layouts
- Email automation
All of our email marketing campaigns are measurable, showing you the conversion rate of your campaign and even how many of your list subscribers viewed the email. Our email list statistics allow you to create the most responsive and effective email campaign possible.