Email Marketing Management – Email Campaigns
Our email marketing campaigns use the Internet to communicate information about your business – promotions, company offerings, product updates and more. A well targeted email campaign forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online advertising tactic is as personal, measurable or cost-effective as business email marketing. Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase to maintain contact and provide information the customer needs throughout the purchasing process.
Email has become one of the most widely used communication tools available and one of the most valuable Internet marketing methods. Developing and maintaining an effective email list poses a major challenge for all email marketing mangement programs. Because email addresses change at a rate of 30 percent or more, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.
Permission Based Email Marketing
If you are looking for an effective way to market your products or services online, bulk email marketing is the most cost effective method of reaching your current and potential customers. Permission based email programs, also known as opt-in email marketing, are the future of email marketing. Permission based email simply means that the recipient clearly and specifically grants permission for email marketing messages. Because we recognize that every company has unique email marketing needs, The Net Impact helps you harness the power of permission-based email to target your exact customer.
Newsletters are another well recognized email marketing activity that communicates your message to your core audience. Newsletters are a great way to maintain contact with your customers and keep them up to date on your services. Publishing a professional newsletter helps establish your company as an authority and leader in its field, improves name recognition and sets your company apart from the competition in the minds of readers.
Database Email Marketing
The Net Impact utilizes database email marketing in order to create personalized and segmented business-to-customer correspondence. Personalized email marketing allows businesses to create a personalized relationship with the customer, thereby increasing the chance of a response.
Our database marketing program includes:
- Personalized emails and targeted content
- Email message segmentation based on demographics, common membership or behaviors
- Email automation
All of our database marketing email campaigns are measurable, showing you the conversion rate of your campaign and even how many of your list subscribers viewed the email. Our email list statistics allow you to create the most responsive and effective email campaign possible.
If you are interested in learning more about how email marketing management can help your business, please contact us.