Laura has spent the past 5 years helping companies large and small define, refine and enhance their social media strategies. From educating business owners about the ROI of social media to developing and managing small- and large scale strategic campaigns, she's done it all. Laura currently leads the social media efforts at Famous Footwear, a division of Brown Shoe Company. Additionally, she runs a social media consulting business and is in the process of patenting a backpacking device she invented.  Follow Laura on Twitter @STLStude or check out her blog at www.thikket.com.