Email Marketing & Advertising
The Net Impact, a division of Unidev based in St. Louis, MO, is a leading web design and internet marketing firm. Our experience web designers and internet marketing professionals provide several different forms of internet marketing including search engine optimization, press release optimization, affiliate marketing, white paper copywriting, and email marketing. As an experienced web design and development company, The Net Impact adheres to all W3.org web design standards.
Our email marketing program uses the internet to communicate information about promotions, company offerings, product updates and more. A well targeted email program forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online marketing tactic is as personal, measurable or cost-effective as email advertising. An email marketing strategy is most effective when the recipients are targeted and the information is relevant as well as timely. The Net Impact realizes that an email marketing strategy is most effective when the message is relevant to the targeted recipients and sent in a timely manner. Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase. This is a great way to maintain contact and provide the information the customer needs at each stage of the purchasing process.
Email has become one of the most widely used communication tools available and one of the most valuable online advertising methods. Developing and maintaining an effective email list poses a major challenge for all email marketing programs. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.
Permission Based Email Marketing Company
If you are looking for an effective way to market your products or services online, bulk email marketing is the most cost effective method of reaching and communicating with your current and potential customers. However, there is a right way and a wrong way to market your business or organization via email. Permission based email programs, also known as opt-in email marketing, are the future of email marketing. Permission based email is essential in establishing customer loyalty and increasing customer lifetime value. Permission based email simply means that the recipient clearly and specifically grants permission for email marketing messages. Because we recognize that every company has unique email marketing needs, The Net Impact helps you harness the power of permission-based email to target your exact customer. Though a constant challenge, capturing email addresses through regular web, phone, mail and in-person customer interactions is an effective way to grow an opt-in email marketing program.
Newsletters are another well recognized email marketing activity that communicates your message to your core audience. Email newsletter programs create a continuing source of leads or business from your most qualified potential customers, your current customers. Emails are also a great way to maintain contact with your customers and keep them up to date on your services. Publishing a professional newsletter helps establish your company as an authority and leader in its field. It also improves name recognition and sets your company apart from the competition in the minds of readers. A newsletter allows you to give more in-depth information to readers. This is especially important when you are trying to educate consumers about complex products or services.
Database Email Marketing
The Net Impact utilizes database email marketing in order to create personalized and segmented business-to-customer correspondence. Personalized email marketing allows businesses to create a personalized relationship with the customer, thereby increasing the chance of a response. The customer feels a one-to-one relationship as a result, even though they are not receiving actual personal contact.
Our database marketing program capabilities include:
- Personalized emails and targeted content
- Email message segmentation based on demographics, common membership or behaviors
- Email automation
All of our database marketing email campaigns are measurable, showing you the conversion rate of your campaign and even how many of your list subscribers viewed the email. Our email list statistics allow you to create the most responsive and effective email campaign possible.
Our overall goal as an email marketing company is to provide an ongoing solution that will utilize email marketing campaigns as a cost effective sales and marketing tool while enhancing relationships with customers. The Net Impact is proud to offer our services to businesses and organizations around the world. If you are interested in learning more about how The Net Impact email marketing programs can help your business, please contact us.
