Web Site Link Popularity Program
The Net Impact, a division of Unidev based in St. Louis, MO, is an internet marketing and web development firm. We offer customizable internet marketing packages, online advertising solutions, and web site promotion programs. Through our expertise in different areas of web marketing, we are able to provide solutions for businesses interested in optimizing their linking strategies and campaigns.
Effective linking has become one of the most important parts of search engine optimization. In order for your website's organic search engine ranking to reach its full potential, your linking campaign must be well organized and developed. The Net Impact understands the importance of linking. We ensure that our clients' linking campaigns are optimized for the search engines and internet users.
Closely related to our linking programs is navigation and the use of Traffic Based Design, our proprietary search engine optimization method. When creating a web site link infrastructure and web site design, it is important to create linking and navigation that adds to the user experience. The Net Impact has experience creating easy to navigate and professional web designs that will complement your linking and search engine optimization programs.
Link Management Programs
Search engines consider quality linking to be one of the main criterions for website ranking on keyword searches. While well-developed content is a main focus of search engine optimization, it is difficult for websites to ascend in search engines without substantial use of linking. The Net Impact understands the importance of linking and uses it as a key part of the search engine optimization process with every client that we work with.
The Net Impact also understands that the best links from one page to another depend on several factors, including the location of the link on the page and the context of the link. In the process of developing linking programs and content for websites, it is imperative that there is an understanding of this linking process and the keywords associated with a website in order for the program to be effective. This natural linking process provided exclusively by The Net Impact assures that links have a smooth feel in the page content, adding to user experience while also contributing effectively to the search engine optimization process.
Our linking programs and strategies include:
- Internal web site linking
- External web site linking
- Link bait development
- Natural link content development
External Linking
Far too often, websites limit their external linking to reciprocal linking - trading links with another website. This form of linking is not very helpful for websites looking to improve their search engine ranking. In fact, this linking strategy can hurt web site ranking. When building web site links, it is important to develop a strategy to gain external links without damaging your website's standing in the process. The Net Impact can help develop strategies that will generate external linking via other websites and social networking platforms such as digg and del.icio.us.
If you are interested in any of The Net Impact link programs or want to learn more about how The Net Impact can drive targeted leads to your website, please contact us.
For more information about linking, visit SEOmoz.org.
