Internet Marketing Terms
Welcome to the latest issue of The Net Impact Roadmap, bringing you valuable information and tips to improve your website! In this issue, we will examine some recent search engine marketing buzz words. In the following issues of The Roadmap, we will bring you additional Internet marketing terms to help build a foundation for your understanding of online marketing concepts and techniques.
Search Engine Optimization (SEO)
The process of making specific improvements to a webpage or website to help improve visibility and positioning in search engine and directory indexes for specific keyword searches. Click here to learn more about Search Engine Optimization
Spider
Sometimes referred to as a robot, this is an automated program run by search engines to find, read through or "crawl" and index web pages.
Organic Search
The process of finding a website by typing keywords into a search box on a search engine, directory, or webpage that produces results that are unpaid rather than pay per click or paid listings.
Google Page Rank
A numeric value which Google assigns to measure the popularity and importance of a webpage compared to all other webpages on the Internet. This value is on a 1-10 scale with 10 being the best. Links to your site from websites with high page ranks help to improve your page rank.
Keyword
A word or phrase used to specifically define the content of a webpage. These words should match the search terms your audience is typing into the search engines.
Landing Page
The page a visitor is taken to after clicking on a search engine result, pay per click ad or website link.
Meta Tag
An HTML tag in the heading of the source code of a web page that gives information about the content on the webpage. Meta Tags include Titles, Descriptions, and Keywords. Information contained in these tags is read by spiders and used in search engine ranking algorithms.
Pay Per Click (PPC)
A form of Internet advertising used on search engines and websites in which the advertiser pays the host every time a user clicks a link to the site. Pay per click ads usually appear at the top of the page and in the column to the right of the organic search results. Click here to learn more about Pay Per Click
Cost Per Impression (CPM)
A form of Internet advertising used on search engines and websites in which the advertiser pays the host every time the ad is viewed by a user. Typically each view is a fraction of a cent; a CPM is the cost of 1,000 impressions.
Traffic Based Design
A web design format The Net Impact developed for maximizing the value of a web site by establishing search engine friendly navigation and defining landing pages with primary, secondary and alternate keywords for each. Click here to learn more about Traffic Based Design
ICE
Invite, Connect, Engage®. A strategy developed by The Net Impact to invite target groups with appealing meta tags and focused ads, connect with target groups through relevant information and engage target groups by asking them to initiate an action.
Please do not hesitate to contact us with any questions or click on our logo below to go to our website.
Until next time,
The TNI Team
Roadmap Home
