Microsite Case Study: The King and Prince Beach & Golf Resort

Client: The King and Prince Beach & Golf Resort, is a luxury resort located on St. Simons Island, Georgia.

Project Type:  Microsite Design and Creation

Challenge:  In an effort to drive more targeted traffic to their main website, The King and Prince needed specialized landing pages created for their meetings and summer specials.  Having engaged The Net Impact in search engine optimization and social media marketing efforts, The King and Prince turned to The Net Impact to design and create targeted pages for each of these focus areas.

Solution:  The Net Impact determined that the best solution was to create targeted landing pages on subdomains of the main website for the meetings and summer promotions.  Each landing page was designed to match the look and feel of the existing King and Prince site.  In addition, optimized links to the main King and Prince website were included within page text as well as in links on the right column in order to provide quick and easy ways for visitors to navigate the site. 

The Net Impact continues to work with The King and Prince on ways to expand the reach of their website and drive more targeted traffic to the resort.