Microsite Case Study: Parents as Teachers Family Play Date Event

Client: Parents as Teachers is a nonprofit parent education organization providing parents of children prenatal-age 5 with support and information on their developing child.

Services:  Microsite Design and Creation

Challenge:  After the success of the Parents as Teachers 25th anniversary event microsite, Parents as Teachers returned to The Net Impact when they needed a site to promote a new event.  As the first year hosting the Family Play Date event, Parents as Teachers wanted a site to promote the event through online information about activities and vendors at the event for sponsors and parents. 

The Net Impact’s Solution: In order to have a separate place to direct targeted traffic to, The Net Impact designed and built a microsite dedicated to the Family Play Date event and included some of the design elements from the main Parents as Teachers site to help enforce brand recognition.  The three page microsite provided all of the event details in a simple and easy to navigate format for visitors to find information quickly.  The site also linked to the main Parents as Teachers domain.