Microsite Case Study: Sensient Technologies Corporation

Client: Sensient Technologies Corporation, the leading global manufacturer and marketer of colors, flavors and fragrances.

Services:  Microsite Design and Creation 

Microsite: http://www.sensientfusionatift.com/

Challenge: Sensient needed to generate buzz around their new product line, Fusion Precise Natural, in addition to creating awareness surrounding their upcoming presence at the IFT Annual Meeting & Food Expo.

The Net Impact’s Solution: The Net Impact designed and built a microsite focused on introducing Sensient’s new product line and announcing their participation at the upcoming Expo, as well their booth number. An email blast was sent out to direct targeted traffic to the site. The microsite also provided the opportunity for visitors to request further information on their company and included a link to Sensient’s home page.