Microsite Case Study: TricorBraun

Client: TricorBraun is the industry leader in rigid packaging solutions.

Services:  Microsite Design and Creation

Microsite: http://calltricorbraun.com/

Challenge:  TricorBraun needed a one page site designed in the image and likeness of a print advertisement that would soon be appearing in trade magazines and journals. The single page also needed to include a survey for visitors to complete which would capture contact information and areas of interest.

The Net Impact’s Solution: Although The Net Impact had already been working with TricorBraun on search engine optimization and web design for their primary website, The Net Impact suggested the creation of a microsite designed specifically for the print advertisement.    The Net Impact designed a microsite to match the look of the print advertisement, and included an embedded web survey form to capture visitor information.  With separate analytics tracking, The Net Impact was able to measure the effectiveness of the print advertisement and how many visitors it brought to the microsite as well as click-throughs to the main website.

Looking Forward:  Through microsite analytics, TricorBraun was able to quantify contacts directly from their print advertisement and maximize conversions as well as brand recognition.