Mobile Marketing Case Study: Auctori:gov

Client: Auctori:gov

Services: Mobile Marketing/QR Code

Challenge: Auctori:gov was a sponsor of the 2010 National Association of Government Webmasters Conference (the premier conference for government webmasters, which focuses on local, state and regional government web). As a Gold Sponsor of the conference, Auctori:gov received an exhibition booth. The booth was to feature demonstrations, informational pamphlets, giveaways and Auctori:law representatives on hand to answer questions. Auctori:gov was looking for a way engage the tech-savvy NAGW members with their marketing pieces and familiarize the attendees with their brand before the conference.

The Net Impact's Solution: The Net Impact suggested Auctori:gov include a QR Code on their pre-conference marketing materials to provide an interactive, and thus more memorable, experience with their product. The QR Code led NAGW members to a landing page which included: more information on the company, a special discount for NAGW members, the location of Auctori:gov’s booth at the conference and a chance to win an iPad.

Results: Instead of remembering the URL from a print ad and typing it into a browser, NAGW members simply used their smart phones to scan the QR Code and reach their destination. With good motivation (free iPad incentive) Auctori:gov utilized mobile marketing and a QR Code to bring their target audience to a remarkable real time action, engaging them with their brand and increase conversion (in this case landing on their webpage and visiting their booth to learn more about their product). Utilizing the QR codes provided Auctor:gov with information previously limited by space on their marketing materials. In addition, their web traffic from their QR Code was measurable through web analytics.

Learn more about QR Codes