5 Social Media Strategy Lessons from SXSWi 2011
Just one month ago, hundreds of thousands of web designers, web developers, social media strategists, entrepreneurs, bloggers and other interactive fanatics gathered in Austin, TX to get the inside scoop on technology, networking and interaction for the upcoming year.
To keep it short, sweet and to the point, I've included five social media strategy lessons that I learned at SXSWi:
1. Don't get too comfortable with your strategy, maintain a state of beta (from panel "When Facebook Fails: Future-Proofing Your Social Media Efforts")
2. Think of social media as not only a communication platform, but a discovery platform. Bring new experiences to your fans, followers and social media clients (from panel "Daily Deals: Where Ads Become Content")
3. Pop culture is relevant to every industry, you just have to find a relevant and creative way to incorporate it into your content mix (from "Viral Marketing With The Oatmeal")
4. Incentive for a potential fan to "Like" your Facebook page must be RELEVANT and WORTHWHILE. Say you have a space fan page, "hey! if you like this page I'll email you a free picture of a spaceship" will probably not work as well as "hey! if you like this page I'll give you a free spaceship ride to Mars." (from "The Value of a Facebook Fan: Does it really matter?")
5. A brand is NOT an identity it is a gut feeling held by your consumer. It never works to wrap a story around a bad brand (even on social media). (from Robert Brunner's "Designing Ideas - Not Objects")
The best question any speaker asked at SXSWi was "Would anyone care if your company was gone tomorrow?" If used creatively, social media can certainly make people care about your company.
Not in a reading mood? Watch "5 Social Media Strategy Tips" Video. on our website.
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