The Net Impact Newsletter
August 2011
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How can you make sure your company is relevant to your countries? Yes, countries. Plural. Today it isn’t enough to connect with just the country where you live or the country where your office is located. The idea of “your countries” refers to the geographic locations of your suppliers, your customers, your potential customers, your partners and more. Did you know a daily Twitter check can provide you with the global insight that you need to reach out to “your countries”?
Daily Analysis. On August 9th, we took a look at Twitter’s trending topics for Brazil, Canada, Germany, India, South Africa, Australia and the Worldwide buzz. Put simply, this simple 5-minute check gives us insight into topics affecting the globe and topics localized to specific countries.
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Featured Service - User Testing
Testing with the world in mind.
Visitors look for user-friendly and easy-to-use websites. Our user testing service provides click path data, verbal commentary, video results and more. We use this data to answer your biggest website structure questions and create an action plan to improve your website.
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User Testing Case Study: RANKEN TECHNICAL COLLEGE
Client: RANKEN TECHNICAL COLLEGE

Website: www.ranken.edu
Challenge: After launching a redesigned website, Ranken Technical College wanted to research how users were browsing the new site. Ranken wanted to see the browsing patterns of three distinct audiences: students who started or recently completed the college search process, parents of those students and Ranken alumni who may potentially donate to the school.
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