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TNI Tip of the Month


Adapting Social Media for Other Languages

International companies should deepen their knowledge of domestic social media platforms to reach their target markets in different countries.

For instance, Facebook stands as the default social network, throughout much of the West, gathering all demographics. The same does not hold true in China, where Facebook was recently banned and a handful of social networks attract segmented audiences, ranging from urban youth to migrant workers.

Learn More about Global Social Media

Announcements


Unidev and TNI Join World Trade Center Saint Louis

Unidev and The Net Impact are proud to be members of the World Trade Center Saint Louis. We are looking forward to leveraging this partnership to encourage our company's continued international growth.

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TNI Achieves Microsoft adExcellence Company Status

TNI has achieved Microsoft adExcellence Company accreditation. Angela Trokey, Lauren Williamson and Lauren Pesko have become certified experts in Microsoft adCenter, Microsoft's Pay Per Click advertising platform for their search engine (Bing) and their msn content network.



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TNI Partners with AAA Translation

TNI is partnering with Chesterfield-based AAA Translation, an interpreting and translation service with expertise in over 100 foreign languages. Through this partnership, TNI provides reliable translation services to our global client base.

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TNI to Attend SES London

In February, members of the TNI team will attend SES London, the leading search marketing conference in Europe. SES Conference & Expo is the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices.

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TNI Becomes Business Catalyst Partner

The Net Impact is now a Certified Business Catalyst Partner. Business Catalyst is a hosted (SaaS) all-in-one solution for building and managing business websites.

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The Net Impact to Attend SES London

In February, members of the TNI team will attend SES London, the leading search marketing conference in Europe. SES Conference & Expo is the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices.

Learn More


The Net Impact Newsletter

January 2011

International Website Case Study: KMT


Client: KMT, a global leader in waterjet cutting technology

Challenge: KMT was in need of a new website that would showcase their international presence online. They needed a company that could provide content management, hosting, SEO and custom website design solutions for separate international entities.

The Net Impact's Solution: TNI created KMT’s new website design and built the site in the Auctori web content management system. Auctori is built on an i18n Frame with unicode elements, which allows easy translation into other languages. The robust CMS solution seamlessly supports KMT’s individual administrators in different locations as they enhance and maintain their global web brand.

View More TNI Case Studies


Featured Service – Global Internet Marketing

No Such Thing as 'One Site Fits All'

The Internet allows marketers to reach more than 1.4 billion Internet users around the globe with the click of a mouse. However, just because the web allows individuals and businesses to reach out to the rest of the world does not mean that the rest of the world is always able to understand the message presented.

In order to maintain an advantage in the growing global marketplace, international website design, development and marketing efforts must integrate with a website localization strategy and speak to individual regions, cultures and customs. Some of the key areas of consideration when developing a global Internet marketing strategy include:

• Keyword research
• URL structures
• Hosting
• Language & cultural issues
• Social media usage in different countries
• Issues involving different search engines and platforms
• Is your content management system (CMS) global-friendly?
• Copywriting for multiple audiences

At The Net Impact, our team has developed a proven global Internet marketing process for effectively reaching and communicating with Internet users globally and locally. Making your website more global-friendly will help you assess global interest in your products and services.

Contact us today to learn more about how we can help you reach your online goals on a global scale.


The Net Impact Blog Roll

One Site Does Not Fit All - International Social Media


TNI is Recognized as Microsoft adExcellence Company


Happy Holidays from The Net Impact


Executing an Effective Local SEO Campaign




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