The Net Impact Newsletter
March 2011
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TNI Tips
What we learned at SES London...
The Net Impact team descended on London this February for a week of search and social media marketing education. Here are just a few tips we learned from the search industry experts!
• There is no European Union in terms of web marketing. It is important to market to specific countries.
• Localized translations are not enough; you must understand the local market and how they use the web.
• http://blekko.com/ is a great new search engine which filters by slashtags.
• Over optimization is a red flag to search engines.
• Semantic search is becoming more sophisticated on Google.
And much more...
*The Queen Elizabeth II Conference Centre
We are already looking forward to SES London 2012!
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Featured Service - Mobile Application Development
Should your business have a mobile app?
It may be hard to remember, but when the Apple’s iPhone debuted in 2007, there were very few mobile applications available for the device —yes, that means there were no Angry Birds and no UrbanSpoon.
Today, there are over 350,000 apps available for download on the iOS platform, and after the success of that platform, downloadable applications were created for almost every other mobile platform. With smartphones expected to overtake feature phones in the United States in 2011, the popularity of mobile apps will only grow. In fact, Forrester estimates that the revenue created from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015.
*The chart is from a study conducted by GSM Association and analytics firm Zokem. The study compared messaging, voice and web usage.
With average smartphone users spending 667 minutes a month using mobile applications, these applications present a unique opportunity for marketers and advertisers alike to put their brand and business in front of a new, and rapid growing, audience. Mobile Apps have the power to attract new customers, enhance customer service and generate revenue.
The future of mobile apps is shaping up to be an exciting one. Mobile marketing allows brands to engage with individual customers at the right time, the right place and with the right message or offer. If you are seeking a convenient outlet to personalize your brand to the public, a mobile app can be the leading edge that your brand needs to stand out among the competition.
Contact The Net Impact to learn more about our Mobile Development services through our parent company, Unidev. Our team will work with you to explore innovative options for developing a mobile application as a mobile extension of your website or as a standalone product for your target market.
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