Announcements

Don't Miss TNI's May Event

Join The Net Impact for wine, beer, and appetizers as we host Adam Crosley from Reel Impact. The Net Impact's President, Steve Thomas, wraps up with a discussion on video posting and how to make search engines love your videos. Followed by a 30 minute Q&A.

Register at the TNI website.

TNI Welcomes John Meadows

John joins The Net Impact with a Masters in Business Administration and nearly 30 years of experience in the Marketing & IT industries. A member of the American Marketing Association, the Business Marketing Association, and the International Association of Business Communicators, John has a passion for helping companies determine how their websites can gain high quality visitors.

The Net Impact Creates Search Optimized E-Commerce Site for Jenny Present

The Net Impact designs a new e-commerce site for Jenny Present with online shopping cart capabilities and the ability to submit orders 24 hours a day.

Read the press release.

The Net Impact Blog Roll

5 Social Media Strategy Lessons from SXSW 2011

SEO: The Next Big Thing For Non-Profits

TNI Podcast Series: Tariq Talks NBA And Social Media

The Net Impact Newsletter

May 2011

What You Get When You Translate Press Releases?

Companies of all sizes receive huge benefits from press release translation, so why don't more companies make their press releases available in multiple languages? It may be a lot of work but our partners from AAA Translation® outlined the top reasons to consider press release translation more seriously. You'll see it's really worth the effort.

1. The obvious reason is that it helps you reach more people in more countries. It's a more inclusive strategy.

2. Out of one billion internet users around the globe, only
one-third speak English as their native language.

3. If something is written in an individual's native language, they will give it more consideration and more fully comprehend it. For e-commerce sites, this means more global commerce.

4. You may know how to literally translate a phrase, but colloquial phrases often hold an entirely different meaning in another language. Ask an expert!

5. Simply put. It shows that you care about communicating with the global community.

AAA Translation provided a list of the top languages for translation: Chinese (simplified), Spanish, Japanese, German, French, Portuguese, Russian, Arabic and Korean! To learn more about AAA Translation, visit their website.

Featured Service - Social Media Marketing
Where to get started!

Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website. The emergence of social media marketing has generated a new and innovative way to create dialogue and receive useful feedback in a way never before thought possible. In fact, a successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines. Check out TNI's social media marketing program.

Below we've outlined a TNI social media marketing case study.

Social Media Marketing Case Study: Karla Smith Foundation

Client: The Karla Smith Foundation provides supports for those suffering from mental illness and to those who have lost a loved one due to mental illness.

Challenge: After teaming with Glenn Close's non-profit, BringChange2Mind, to host a mental health awareness and anti-stigma event, The Karla Smith Foundation was in need of a web marketing strategy to build online buzz.

The Net Impact's Solution: After creating a new website, www.changeamind.org, The Net Impact implemented a social media strategy. With daily Twitter and Facebook updates, videos, and pictures, the foundation saw steady growth in their fan-base, follower-base and overall engagement. Now their social networks provide an open forum for community members to share personal experiences and interact with one another.

Looking Forward: The Net Impact continues their involvement with and support of The Karla Smith foundation.

See More TNI Case Studies

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