The Net Impact Newsletter
November 2010 |
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Featured Service: E-Commerce
When it comes to E-commerce, today it is not enough to simply have an online store. Online consumers have become savvier and expect a satisfying customer experience. If shoppers’ expectations are not met, they will quickly click away to the next online store to meet their needs.
E-commerce is about generating and nurturing leads, acquiring new customers and expanding your business capabilities as well as product and service offerings. Perhaps most importantly, E-commerce is about building relationships – and when done properly, your website can be an incredibly cost-effective relationship engine.
The Net Impact Can Help Your E-commerce Website...
Attract Shoppers – Build awareness of your company and products
Convert Them to Customers – Turn visiting shoppers into buyers
Grow Your Revenue – Increase sales and boost visibility in the search engines by optimizing your E-commerce website
From payment processing to complete Integration, The Net Impact can help improve the E-commerce with your existing website or can work with you to create a brand new E-commerce website design.
Contact The Net Impact to learn how we can help you differentiate your E-commerce website and attract more sales online!
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Preparing Your E-commerce Holiday Marketing Strategy and Checking it Twice
Online retailers who can get a strong promotional message to consumers via the web will have the advantage this holiday season.
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Some 44% of shoppers are planning to do some of their holiday gift buying on the Web this year (which is seven percentage points higher than said they’d be going online for goodies at this time last year) - According to a new survey from e MarketLive and The E-tailing Group. |
With the E-commerce holiday shopping time right around the corner, here a few tips to maximize your return on the spike of sales online!
1. Write blogs and articles that contain “holiday” centric keywords.
Writing content that includes your products and holiday terms will help your website rank better for niche, longer-tail keywords.
2. Develop holiday promotional landing pages.
Highlight your popular products on landing pages with holiday flair, great offers and a strong call to action (such as to sign up for more exclusive offers).
3. Send holiday marketing emails to previous customers.
Send an email reminding your existing customers that the holidays are quickly approaching and that you are offering them an exclusive, limited time offer.
4. Monitor and promote your products on social media networks with holiday keywords.
Leveraging social media to monitor and promote your most popular products can give your E-commerce store a boost above the competition this holiday season. Monitoring social media sites, like Twitter, will let you know who is discussing your brand and give your company the opportunity to engage in conversation with potential consumers.
The Net Impact Blog Roll
Recapping PRSA Tech Day in St. Louis
Recapping The Net Impact’s Search Engine Strategies Seminar
Let’s Give Them Something to Blog About
Ranken Technical Students Visit Unidev and TNI
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