The Net Impact Newsletter
October 2011
|
Featured Service: Mobile Marketing
Whether online searchers use an iPhone, Android, Blackberry, iPad, or other mobile device, it is important to make sure the information they see is easy to read, easy to navigate and easy to understand. That's where mobile marketing comes in.
Mobile Marketing
|
Mobile Marketing Case Study
Client: The King and Prince Beach and Golf Resort
Website: www.kingandprince.com
Challenge: The King and Prince Beach & Golf Resort approached The Net Impact to increase customer interaction with the resort both on and off the property. The Georgia resort wanted a way to share information about all of the luxurious amenities and features that The King and Prince Resort has to offer. Mobile marketing is a big part of modern vacation planning and impromptu vacation discovery, while families often rely on large traveling manuals and maps when planning a vacation, The King and Prince Resort wanted to do something easier, more compact. So they opted to created a mobile application.
See The Solution
See More TNI Case Studies
|
|
According to a May 2011 interview with Google’s Marissa Mayer, locally modified search dominates about one-third of Google searches. Forty percent of mobile searches contain local modifiers while twenty percent of traditional searches contain local modifiers. Those numbers continue to rise. 
