Social Media Case Study: Change a Mind, Change a Life
Client: The Karla Smith Foundation, a St. Louis area based non-profit organization that provides support to families and friends with a loved one suffering from mental illness and those who have lost a loved one to suicide.
Services: Social Media, Web development, Web design
Challenge: The Karla Smith Foundation teamed with BringChange2Mind, a non-profit superheaded by award-winning actress Glenn Close that works to combat the stigma of mental illness, to host an unprecedented mental health awareness and anti-stigma event, "Change a Mind, Change a Life”, in St. Louis, Missouri.. The Karla Smith Foundation was in need of a Web marketing strategy to build online buzz around the event and direct traffic to the event website.
The Net Impact’s Solution: To quickly and effectively generate awareness around the campaign, The Net Impact worked closely with the Karla Smith Foundation to create the website, www.changeamind.org, for the highly anticipated event. In order to direct traffic to the website and create online awareness, The Net Impact implemented a social media marketing strategy for the campaign, which included a strong presence on Twitter and Facebook. The KSF social networking sites were updated daily with exciting news regarding the event, such as notices of upcoming media appearances, videos and pictures, and sponsorship information. The KSF Facebook and Twitter continued to see steady growth in fans and followers as well an increase in the level of fan engagement in the weeks leading up to the event. As a result of the social media marketing campaign, KSF was provided with the opportunity to share valuable information with their existing community, increase interest around their event, catch the attention of local media, build their brand awareness and attract new fans and followers to get involved with their organization. Most importantly, the KSF Facebook page now serves as a platform for their online community to share personal experiences and give valuable feedback in real time.
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"The Net Impact has done a fantastic job with the development of an outstanding event website and an impactful social media campaign. Our organization could not be more pleased with the dedication, professionalism and creativity that this dynamic team has offered our organization in support of this important and ground-breaking campaign. We believe that the work of The Net Impact is a major contributor to our success, and we are grateful for their professionalism, guidance and support during this every exciting time for our organization," said Emily Smith, Director of Development and Marketing for the Karla Smith Foundation.
Emily Smith
Director of Development and Marketing