Press Release Services

Why is it press release optimization important?

Press release optimization is becoming an increasingly popular form of digital marketing. Just as optimizing your website is vital in increasing its visibility and targeting the right audience, so is creating an optimized press release.

Internet news aggregators direct visitors to news sources in the same way that search engines direct visitors to websites, so your press release needs to be found easily. Press releases should be written with two audiences in mind: the target audience and the news search engines. Once you have written your online press release for your target audience, our press release service optimizes your content to be found by news search engines, such as Google News.

Benefits of Press Release Optimization

  • Improved visibility of your press release
  • Additional links to your web site
  • Increased targeted traffic to your website

Our press release optimization approach includes keyword and industry research, content optimization, circulation through platforms such as PRWeb, and utilizing performance analytics to track the effectiveness and reach of your press release. Our press release service amplifies your message and makes your news visible to your target audience.

Contact The Net Impact today for all of your press release optimization needs.

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