QR Code Marketing
Actively Involve Potential Clients with your Advertisement
Quick Response Codes (QR Codes) are two-dimensional images, similar to that of a bar code you would see at the grocery store. The reason why QR Codes are more useful than a standard bar code is that they can store and digitally present more data. This includes url links, geo coordinates and content.
When a QR Code image is scanned by a smart phone that includes a QR Code reader application (such as iPhone or a Droid), users are linked to a virtual space on their mobile browser where more information about a product or company can be viewed. This information can be anything from a plain text description, to a 3-D graphic advertisement, a coupon, a link to a company’s website or a product demo. QR Codes can be seen in a magazine advertisement, a billboard, business cards, web pages or even on a t-shirt. From a consumer standpoint, QR Codes provide an interactive, and therefore a more memorable, experience with any given advertisement.
QR Codes and Search Engine Optimization
As the number of smart-phone users, and the number of QR Codes continue to grow, so does their importance for Search Engine Optimization (SEO). If you add QR Codes to your website, the search engines will see that your pages have changed, and that you are pushing out fresh content. The search engine will see this new image and index it accordingly. In the furture, search engines will likely recognize QR codes and possibly index the content in them.
Most importantly, QR Codes will begin to provide a link between SEO and traditional advertising (such as newspaper ads, billboards, posters, etc.). Instead of remembering the URL from a print ad and typing it into a browser, the user simply points their phone at the image and is directed to the destination instantly. Suddenly, these seemingly dated forms of marketing can be used to drive traffic to your website. And better yet, drive traffic that will be measurable by web analytics.
Contact The Net Impact today to learn more about how our QR Code Services can take your Internet marketing campaign to the next level.