Microsite Case Study: The ROHO Group Inc.

Client: The ROHO Group specializes in shape-fitting technology, manufacturing cushions and mattress products for medical applications, as well as for recreational and commercial vehicle use.

Services: Microsite Design and Creation

Challenge:  The ROHO Group was launching two new products and needed websites to promote them and provide visitors with product information and training materials.  The ROHO Group was also interested in collecting contact information from visitors interested in the new products.

The Net Impact’s Solution:  Rather than build pages for the new products several layers deep on their existing site, The Net Impact developed targeted microsites for each product which included separate pages with training and product information.  Each site also included an embedded contact form on the main landing page which made it very easy for ROHO site administrators to track contacts coming in from the microsites.

Looking Forward:  Since the successful launch of the product marketing microsites, The Net Impact continues to support The ROHO Group with pay per click campaigns, social media marketing and other search engine marketing efforts.