Social Media Marketing

Social Media services for getting started and maintaining an effective social effort online.

A social media program has rapidly become a required element of any successful Internet marketing campaign. A wide majority of businesses leverage social platforms to meet their business goals. 

Making the most of social media networks attracts attention to businesses, increases customer loyalty, and drives traffic to websites. The emergence of social media marketing has generated a new and innovative way to create dialogue and receive useful feedback in a way never before thought possible. In fact, at The Net Impact, we think a successful website receives as much traffic from social media sites as it does from search engines.

As social media marketing continues to expand, The Net Impact is continuously working to discover new and better ways to use social networks to help clients achieve their goals.

Social Media Services

  • Holistic social media strategy
  • Social lead generation
  • Reputation monitoring, management and analysis
  • Content writing and planning
  • Onsite social media integration
  • Social network account setup, training, and management

The Net Impact finds the social media networks that complement the client's industry and work closely with the client to integrate them into a holistic Internet marketing strategy. Below is a partial list of social marketing platforms we use to implement social media strategies:

  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • YouTube
  • Email
  • Flickr
  • Pinterest 


Video Transcription:

Hi everyone. My name is Pat Niday of The Net Impact and today we're talking about Social Media Marketing. The first question you might have is why go social? Do I need to go social? Well, our answer here today in fact is definitely yes. First of all, that is where your customers are already hanging out. According to a comScore study, as of 2011 1 out of every 6 minutes spent online is with social media. So these social networks are active places where potential customers are already spending their time. So why not reach out to them there?

Also, your customers, they're social creatures. As human beings we want to interact with brands on a personal level, instead of just being force fed a direct message. A recent study of Twitter users suggested that 64% of people on Twitter would be actually more likely to make a purchase with a business, if the business simply answered a question they had about their product, so connecting with people on a personal level is a great way to drive engagement and therefore profits.

Lastly, your competitors are probably already in the social space so if you're not there already, you're behind. Recent data suggests that 75% of the businesses already use social media to achieve business objectives. A more specific breakdown of how that works, 71% of businesses are using Facebook, 59% are on Twitter, 33% are on YouTube. So the people in your industry are already trying to compete in the social space so it's important to have a distinct holistic social media strategy.

Now The Net Impact, our philosophy is that your social strategy should incorporate many different social networks and that content should be specific to each social network, but it should also interact with each other. So the content produced on blogger, Twitter, Facebook, YouTube is not going to be all the same of course but there should be a common element, so a blog you're righting can have a video embedded, produced on YouTube and that blog can then be tweeted out, sent out with images on Facebook, and these can be shared with people's networks. Your customers can share these among their networks. Not only should you produce unique, specific content for each network; but also the content should tie together and be easy to work together so you can really generate great amount of reach using social media.

Now, of course, this is a lot to manage for a company. There's a lot of conversations going on here. So it's important that you're listening to what people are saying so reputation managing and reputation monitoring is really important tactic to use. So here at The Net Impact we can provide the tools to make sure you're content strategy is sound and that you're hearing all of the things that are being said and responding appropriately.

Now social media networks are actually very powerful tools and they can drive meaningful conversions as well if designed properly. So it's important to have smart URLs on your Facebook pages. It's important to have custom Facebook pages or landing pages, where people can be driven to specific action. So for example, if you are a business to consumer company and you maybe sold boots for example, you can have a landing page on your default Facebook page that said "Like this page to get 50% off boots". So immediately you're helping build your social base by building your Facebook fans and therefore increasing the reach of all your future social media communications. You're also promoting a new product if you're integrating this with your discount strategy. So this is a great way of integrating social media with your overall land marking strategy.

Speaking of integration, it's not only important that your social media content points back to your website content; but the other way around as well, is important. You need your site to be easy to share and easy to promote via social networks. So if someone's reading an article on your website, it should be really easy for them to just hit a button and like it, so all their Facebook friends can see it.

So embedding these buttons, tweet, like, plus one, these easy share buttons are really important to integrating your content. So that's a great way of your web marketing content you're already developing being integrated with social media networks, and put into this circle here where it can really get shared with the rest of the Internet and increase your reach.

So whether you're a business to consumer company that's looking to provide discounts or customer support or whether you're more B2B, you're focused on being a thought leader or a network and you're supporting your clients, having a sound holistic social media strategy is essential these days. If you have any questions about social media marketing at all, please feel free to contact The Net Impact. As always, you can find us at Thanks for watching.

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