The Net Impact Unveils Redesigned Company Website
Internet Marketing Firm’s New Website Joins Usability, Content Management, Aesthetics, Brand Image and SEO
St. Louis, Missouri, January 21, 2010 -- The Net Impact®, an Interactive Online Agency based in St. Louis, Missouri, proudly announces the January 19th launch of their redesigned company website, www.thenetimpact.com. The Net Impact chose to revamp their company website with an attractive, professional design that simplifies navigation and reflects the scalability of the services they provide to their wide spectrum of customers, ranging from small retailers to International manufacturing firms.
“We like to replace our company website every two years, not just because we grow tired of the design, but because the science of web marketing changes,” said Erica Scharringhausen, Director of Internet Marketing , The Net Impact. “The Net Impact’s previous website was great for 2008 but lacked the elements that drive search engine optimization today. When a company takes current SEO best practices into account while redesigning, along with priorities such as branding, design freshness and maintenance concerns, it helps the website to accommodate the requirements of the various regular and potential visitors, partners, and search engines. The combination of the new web design and refreshed SEO elements will shine more light on the services The Net Impact offers today.”
The new design and architecture, Traffic Based Design™, better reflects The Net Impact 2010 brand and relates to how visitors interact with websites today. The goal is to provide prospective clients the opportunity to engage with the website. The architecture is structured from traffic history using Google Analytics to lead visitors to the answers they are looking for, sometimes on interior pages. Powered by the web content management system (WCMS), Auctori™, the new website has been developed around the industry best practices of today, including several enhanced Web 2.0 features. This includes a heavy focus on the company's blog, monthly newsletter, Twitter feed and connections to The Net Impact’s other social media accounts.
“We increased usability by simplifying and organizing each section of our website for easy navigation. This type of clean web design, indicative of the The Net Impact style, helps visitors quickly find the information they’re looking for without having to dig too deep into the site,” said Mandy Christanell, Project Manager, The Net Impact.
The new website mirrors The Net Impact’s growth, stability and overall position as an industry leader. The Internet marketing firm’s site needed to be extremely flexible in order to accommodate the continued growth of the company, client list and services. The Auctori WCMS platform was a perfect solution to meet The Net Impact’s online objectives. Auctori is a search engine optimization (SEO) friendly WCMS that was created by Unified Development Inc. (Unidev®). Building their website in the Auctori platform gives The Net Impact employees the capability to quickly and easily add content, graphics, news and other relevant information to their site as their company continues to expand.
"Websites are the more important way to expose your business, and in this economy people are trying their best to stretch the value of a dollar while maximizing that exposure. Our services offer them a way to effectively present their company to a larger audience than most could do on their own,” said Steve Thomas, President, The Net Impact. “Our new site does a really great job in explaining what that entails, while also giving the visitor a central place to interact and get their questions answered."
About The Net Impact®
The Net Impact®, an Online Interactive Agency specializing in Internet strategy, marketing, web development and design, is a division of Unidev®. Since 1997, The Net Impact has been a web development leader, empowering clients with highly creative search engine friendly websites. Professional services encompass search engine and Internet marketing solutions, Internet strategy development, training and seminars and web design. For more information on The Net Impact, please visit www.thenetimpact.com, or call ((636)-532-4424.
About Auctori ™
Auctori™, a Unidev® solution, is a high capacity, high performance Web Content Management System (WCMS) built for search engine optimization. This turnkey solution gives the user power to add, edit and delete pages, content, and navigation elements instantly on their website. It also provides the ability to manage user profiles and settings all within the content management system. For more information on Auctori ™ or for a free demonstration, please visit www.auctori.com, or call (888) 629-4672.
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