Usability Testing Case Study: The King and Prince

Client: The King and Prince Beach and Golf Resort

Website: http://www.kingandprince.com

Project Type: Website Usability Testing

Challenge: The King and Prince resort was seeking a way to improve their online visitor experience for potential and past resort guests, as well as get a better understanding of how visitors are currently using their website to see what facets could use improvement.

Solution: The Net Impact conducted user testing to see how visitor’s were navigating through their website and to rate the effectiveness and user-friendliness of the site. The selected testers were asked to pretend they were planning an upcoming vacation and were looking to book a three day relaxing trip for themselves and their significant other. The testers were then asked to supply valuable feedback to gather necessary information to improve the overall impression of resort’s website, the booking process, overall usability and other aspects of the website.

After analyzing comments and results from the user tests, The Net Impact was then able to put together a comprehensive report of detailed suggestions to present to The King and Prince to improve their website performance and increase visitor-experience.