Video Optimization
Get Your Videos Found Online with Search Engine Optimization (SEO)
Did you know almost 50% of today’s web traffic comes to a website through online videos? Video grabs the attention of viewers far more quickly and effectively than text, audio or photos. Videos are a cost-effective medium to deliver your marketing message with a higher power and impact than that of traditional marketing methods. But is your video getting found online?
Just as your website needs to be search engine optimized to be visible in the search engines, so do your online videos. Search engines now offer blended results which include video, news, images, shopping and of course text links. Video Search Engine Optimization (VSEO) is the process of promoting your videos to the top of YouTube and Google as well as the other major search engines and video distribution websites.
Online video marketing is much more than a video on your website. When optimized for search, videos are a powerful Internet marketing tool. Some of the major principles that go into Search Engine Optimization (SEO) also go into Video Optimization. As many Internet savvy marketers have come to realize, video optimization can bring your website to the top of the search engines.
In order for your videos to be found by the right audience, the correct keyword phrases need to be included in descriptions and titles. It is crucial to research what your targeted audience is searching for to identify keywords and phrases that you can really dominate. Keyword research will help people find your content and over time will increase your search engine rankings.
If you plan on hosting your videos on your own website rather than a video search engine, it is crucial for you to develop and implement a video sitemap. The video sitemap is what lets the search engines know that you have a video on your website with keyword rich titles, descriptions and content.
At The Net Impact, we strongly believe in the power of online video marketing and we know what it takes to successfully optimize your videos. Our web marketing team conducts crucial research and tracks click-throughs and conversions that help our clients secure the most cost-effective keywords and phrases to boost online video visibility.
Interested in incorporating video marketing into your Internet marketing strategy? Contact The Net Impact for more information on our Video SEO services.