Client: Nu-Era, global supplier of custom retail fixtures, POP displays and innovative design for visual merchandising
Website: www.nu-era.com
Project type: web analytics
Challenge: A website redesign left Nu-Era with two separate websites, a catalogue website and a shopping cart website. Before the website redesign, Nu-Era used Google Analytics to track referral traffic and visitor value from different search engines, PPC campaigns, email campaigns, referring websites and more. After the web design, the Nu-Era catalogue website and shopping cart website were not set up for cross domain tracking. The analytics could only show that visitors came to the shopping cart website through the catalogue website. The analytics could not show which search engine, website or campaign brought them to the site or how much visitors from each source were spending. There was no way for Nu-Era to see how they were getting high-value customers.
Solution: By implementing cross domain tracking, The Net Impact restored Nu-Era’s Google Analytics allowing them to once again track referral traffic and visitor value for their shopping cart website. In order to incorporate the Google Analytics data, The Net Impact web development team used push commands and JavaScript to facilitate linking within Google Analytics. Nu-Era is now able to access information like revenue, total number of transactions, average value, conversion rates and per-visit value for several various traffic sources. This provides analytics administrators with valuable data about how the most valuable customers find their website and make purchases through their website.
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