Web Design Case Study: Bausch + Lomb
An Example of Our Innovative Web Design
Client: Bausch + Lomb Storz® Ophthalmic Instruments
Services: Web Design, Web Development, Web Content Management System, Search Engine Optimization
Challenge: Bausch + Lomb Storz® Ophthalmic Instruments approached The Net Impact to redesign their websites: Bausch + Lomb Storz Ophthalmics and Bausch + Lomb Instruments to offer visitors improved usability and to reflect the professionalism of the Bausch + Lomb brand.
The Net Impact’s Solution: The Net Impact redesigned the surgical instrument websites to offer visitors improved usability and a look and feel to reflect the unmatched quality of Bausch + Lomb’s products. The new website design includes enhancements to the ways in which products are displayed and indexed on the sites. Website visitors can now search for instruments, set-up a wish list and add products to an online shopping cart. Unlike their competitor’s websites, Bausch + Lomb’s websites pioneer user-interaction, including improved product detail with “click to enlarge” functionality on all product images and product videos. The rebranded Bausch + Lomb logo design to coincide with the corporate rebranding, and the website colors, imagery, design and navigation elements were also updated for corporate consistency.
Results: The new websites’ relationship between design and product create an engaging experience for the user while reinforcing Bausch + Lomb as a credible industry leader in the medical community.
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“We are extremely proud of the results of our recent website upgrades. Our sites now clearly reflect the Bausch + Lomb brand with the new corporate identity. The increased functionality enables us to better serve our customers by making their time spent on these sites more productive and efficient. Helping our visitors find the products they need from the name they trust is a great achievement,” said Chuck Hess, Senior Director of Marketing and Sales for Surgical Instruments at Bausch + Lomb.